The logo and branding direction for the business was decided before the website was conceived. I wanted to focus on three things – space, curves, and softness.

 

The shapes of the logo represent the waves of the ocean as a tie-in to the business name.

 

The color scheme is a collection of burgundy and magenta shades and hues, meant to be reserved, subtle and at the same time chic and elegant.

 

The typeface used is Butler, “a serif typeface inspired by a mix between both Dala Floda & the amazing Bodoni family.”