Superior Habits Clothing
Superior - is about the status, ranking, or quality of something.
Habits - is about a regular tendency or practice that you've became so accustom to that it's just you.
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Since this is a logo mark for a fashion and clothing brand, I really wanted to put the emphasis on the creator of the brand herself. Fashion is about expressing yourself, staying true to your calling while rallying others to identify themselves with you as the beacon of your brand. The Client will be the one making the executive decisions on how they represent their image to the world, and others will choose to follow suit or not.
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For this project, I focused on the personal connections between the Client and the logo mark. I researched on the company’s mission statement, the Client’s personal vision and beliefs, and I crafted a logo which best represents all these points.
Concepts
Variants
Moodboard
Finished Logo
The inverted pyramid shape symbolizes womanhood, the alpha female, while the five sections represents the five habits needed to achieve superiority – style, domination, simplicity, effort, believe.
The crown has been a recurring theme throughout the project, and I wanted to introduce it into the design without breaking the style or the shape of the log mark, hence, it was introduced inside the mark to represent superiority that comes from within.